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The true story of the iconic tagline “Because I’m worth it ... - TED
From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic …
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The Final Copy Of Ilon Specht: The Icon Behind ‘Because I’m …
Mar 3, 2025 · It was only after the public overwhelmingly preferred her vision for the ad, that with four impassioned words, “Because I’m Worth It,’’ forever shifted the axis of the beauty and …
THE FINAL COPY OF ILON SPECHT - L'Oréal Paris
In 1971, while working at McCann Ad Agency, Ilon Specht crafted a phrase that would become more than just a slogan : Because I’m Worth It. This message, became a rallying cry for …
'Because I'm Worth It' galvanised a generation of …
Mar 28, 2021 · L'Oréal's 'Because I'm worth it' is an iconic advertising slogan in the beauty world. It was introduced 50 years ago and has been translated into more than 40 languages.
Because I'm Worth It: The legacy of Ilon Specht's four word slogan
Mar 24, 2025 · Fifty years ago, a young copywriter named female copywriter Ilon Specht penned four words that would change the face of beauty advertising forever: Because I’m Worth It. …
Because I’m Worth It - How L’Oreal’s logo was coined
Learn how a young copywriter coined the phrase 'Because I'm Worth It' in the early 1970s to reflect the women's rights movement. Find out how the tagline evolved over time and what it means today.
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The True Story of the Iconic Tagline “Because I’m Worth It.” | The ...
Mar 7, 2025 · From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined …
Doc on Woman Who Coined ‘Because I’m Worth It’ Streams on …
Watch full videoMar 5, 2025 · PARIS — The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, “Because I’m Worth It,” is now streaming on Prime Video.
‘The Final Copy Of Ilon Specht,’ About Woman Who …
Mar 7, 2025 · A documentary about Ilon Specht, the advertising writer who created the "Because I'm Worth It" campaign, is now streaming on the TED YouTube channel.
The History of "Because You're Worth It" - YouTube
Mar 8, 2012 · Subscribe to L'Oréal Paris: https://goo.gl/fnguwvForty years ago, L'Oréal Paris revolutionized the advertising world with the phrase, "Because I'm Worth It",...
The story of L’Oréal Paris’ ‘Because I’m Worth It’ mantra explored …
Mar 6, 2025 · A new documentary has launched which tells the origin story of L’Oréal Paris’ iconic ‘Because I’m Worth It’ slogan. The Final Copy of Ilon Specht, created by two-time Oscar …
‘Because I’m worth it’: L'Oréal Paris boss on why ... - Euronews
Jun 25, 2024 · Created in 1971 by a young female copywriter in the US, the now infamous L'Oréal Paris ‘Because I’m worth it’ slogan, affirming female worth, came at a time when men were …
L'Oreal's "Because You're Worth It" Origin Story Is Feminist
Nov 19, 2017 · Learn how a young copywriter named Ilon Specht created the iconic slogan in 1973, inspired by women's liberation and her own frustration with sexism. Discover how the …
Because You're Worth It' 50th Anniversary - L'Oréal Paris
Learn how the iconic slogan "Because You're Worth It" originated in the 1970s and how it has empowered women around the world ever since. Discover how L'Oréal Paris continues to …
How L’Oréal’s “Worth It” Campaign Made Over Beauty Marketing
Jan 4, 2025 · Like a breakthrough anti-aging formula, “Because You’re Worth It” changed the skincare game forever—and delivered stunning results. Here’s how the campaign transformed …
"Because I'm worth it" - by Nancy Friedman - Fritinancy - Substack
May 8, 2024 · Ilon Specht, the Madison Avenue copywriter and creative director who wrote the L’Oréal slogan “Because I’m worth it,” died April 20, 2024, one day after her 81st birthday. The …
L'Oréal Paris's Iconic "Because We're Worth It" Campaign
Mar 8, 2021 · Learn how a female copywriter coined the iconic tagline "Because I'm Worth It" in 1971 for L'Oréal Paris's hair color ad. Discover how the brand has evolved and expanded its …
New documentary short film looks at advertising pioneer who …
Mar 11, 2025 · The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, …
The True Story of the Iconic Tagline “Because I’m Worth It.” | The ...
Mar 7, 2025 · It highlights the creation of L'Oréal's iconic tagline "Because I’m worth it," which emerged from a desire to empower women to embrace their value beyond societal expectations.
"I'm worth it": How a self-help refrain became the pop anthem of …
Aug 11, 2015 · It could be seen as reductive, but there’s something ideologically refined about it, too. “I’m worth it” is so self-evident it needs no lyrical qualifiers—just a long saxophone riff.
Muni Long Says Fifth Harmony’s ‘Worth It’ Was ‘3 Different Songs …
Mar 9, 2025 · Muni Long tells PEOPLE about the origins of Fifth Harmony’s 2015 hit ‘Worth It,’ the group’s song that marked its 10th anniversary on March 2. The Grammy winner also shared …
Celebrating the Radical Creative Mind behind ‘Because I’m Worth …
'Because I’m worth it', the longest-running tagline in advertising, has become synonymous with L’Oréal Paris. Created by tenacious woman copywriter Ilon Specht at McCann Erickson in the …
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